Visit Jedburgh - What We Did In 2025

Brand Promotion

Previous efforts to promote the town had used the quite ‘dry’ online name / presence of Jedburgh Tourism Alliance. This was replaced by the public facing name of “Visit Jedburgh”, a much simpler, clearer name that also contains the group’s mission statement.

Visit Jedburgh was expressed through rebranded town brochures, website and other public facing materials. Funded Work

Online

Funding was used to redevelop the website. A more user friendly version was created and images and content were overhauled. A new What’s On Page was added, alongside blogs that could focus on specific subjects, such as the Callants Festival. The JTA also used Google tools to research the most frequent questions about Jedburgh. Some, such as “Where Is Jedburgh?” and “How Do I Get To Jedburgh” fed into the website content. 

In 2025 25k people visited the JTA website. That is an increase of 39% from 2024. 

18k were from the UK. 2.5k were from China and 1.6k from the US. Note that international visitors who visited the website whilst in the UK would show up as “UK”.

Visits to the new events page increased by 116%. 101 events were added to the website in 2025, up from 59 in 2024. The JTA puts that down to a greater dedication of resource rather than there being more events. 

Social Media

The JTA currently runs a Facebook and Instagram page as Visit Jedburgh, with them both sharing the same content. Facebook is proving to be the most popular to date. It has set a benchmark in 2025 of 300k views and 16k of engagement (likes, clicks etc). The page averaged 4.3 posts a week across the year. Sadly, access to the page was lost by the JTA in the key summer tourist months which affected growth. 

Physical Promotion

The JTA raised funds to reprint the newly designed town leaflet and distribute it across the North East of England. 25k were distributed, with another 15k due to distribute in time for Easter 2026. Leaflets also proved very popular in the town. 

The JTA produced monthly What’s On Posters that were displayed on the Town Square. These were A0 dimensions. 

The JTA commissioned four Leaflet Stands to be built to hold its Town Leaflets and to be used by any organisation in Jedburgh. These were placed in Co-op, the Abbey and the Woolen Mills, the latter in the hope to encourage visitors there to travel into the town itself. The Co-op proved to be very popular. Non-Funded Work

The JTA had observed that many of the promotional magazines that are distributed in the Borders and beyond rarely, if ever, mention Jedburgh. Only Live Borders and Historic Scotland seem to promote themselves. So the JTA invited local businesses to be part of a town-wide advert. The JTA negotiated a lower rate for a two page spread in the Welcome to The Borders Bedroom Folder for 2026-27 and organised the design of the advert on behalf of businesses. A town map with key info now sits alongside smaller adverts for those businesses that paid in to support the ad.

The JTA continues to be the lead organisation on the proposed Streetscape project for the Town Team. The JTA organised a specific meeting for traders in the town to share their thoughts and worked with SBC officers to present the plans and findings, including a display in Co-op and a second public meeting in the Town Hall. 

The JTA has also been asked by the Town Team to lead on developing a Tourism Accommodation strand of work which aims to tackle accommodation issues in central Jedburgh. In April the JTA hosted a ‘Tourism Social’, inviting local people and businesses to get together to look at the tourist season ahead and to hear from guest speakers on what opportunities exist for businesses.  In July the JTA organised a ‘Town Tidy’ to prepare the town for the coming busy period of the English Summer Holidays. 

Finally, the JTA used the last of its reserve funds to fix signage in the car parks - signage had been left to deteriorate over time and the JTA developed its map imagery from the town brochure to replace it.